Senin, 26 November 2012

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  • Sales Rank: #4588963 in Books
  • Published on: 2013
  • Binding: Paperback
  • 343 pages

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Minggu, 25 November 2012

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This comprehensive text is the first to provide a detailed discussion of dietary, anthropometric, laboratory, and clinical nutritional assessment procedures used in both hospitals and communities. Offering an international perspective it covers the scientific basis, advantages, limitations, and applicability of different methods, as well as the use of appropriate reference data. Quantitative aspects of dietary assessment are stressed and highly informative sections of precision and validity are included. The anthropometric section gives readers a detailed review of available reference data and methods for assessing body composition in the community and laboratory. The growing importance of trace elements in human nutrition, and new developments in the nutritional assessment of hospital patients, are also highlighted.

  • Sales Rank: #4022848 in Books
  • Published on: 1990-01-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.44" h x 1.46" w x 9.56" l, 2.36 pounds
  • Binding: Hardcover
  • 712 pages

Review
""A clear and comprehensive review of methods!"--Arlene Gaggiula, University of Pittsburgh

"An excellent reference text on nutritional assessment, with extensive references after each chapter!"--Esperanza Briones, University of Illinois at Chicago

"An excellent, comprehensive, up-to-date text! It is the most comprehensive text on nutritional assessment I have come across in a long time. A variety of sources have been used. Organization of the material is superb and extensive. It is written in a style that is understandable by students. The kind of text I have been waiting for."--M. Jacob, California State University

"A good text for a clinical nutrition course."--Carol Redard, California State University

"Excellent text! Inclusive and up-to-date!"--Ella Haddad, Loma Linda University

"An excellent text!"--Wendy White, Iowa State University

"A good advance-level text!"--Winifried Marsh, University of Wisconsin

"A valuable reference text encompassing all the priority topics related to nutritional assessment. Dr. Gibson has produced a text which covers chemical, biochemical, and anthropometric assessments in a precise, comprehensive and readble form. All the details undergraduate and graduate students would need are included with an excellent and up-to-date selection of references. An essential text for medical and tropical courses."--B.J. Brabin, Liverpool School of Tropical Medicine

"Excellent text! Comprehensive."--Judith Goare, New York Institute of Technology

"This comprehensive text is a detailed coverage of the major methods, used in nutrition assessment....This much needed text provides a wealth of current and relevant information for dietitians and other health professionals. It is highly recommended for both classroom and reference use." --Journal of the American Dietetic Association

About the Author
Rosalind S. Gibson is at University of Guelph.

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5 of 6 people found the following review helpful.
Principle of Nutritional Assessment - How useful it is.
By Chukwudike Nwankwo
Ideal methods of nutritional assessment are sensitive and specific. Unfortunately, it is difficult to achieve both in the assessment of nutritional status. Sensitivity refers to the ability of a technique to correctly identify those affected by a condition (for example, under-nutrition) as having that condition. Specificity refers to the ability of a technique to correctly classify normal individuals as having normal nutritional status. Body mass index is a global measure of nutritional status that illustrates the difference between these two constructs. Most persons who consume insufficient energy have low body mass index, so the measure is sensitive. However, there are other causes of low body mass index, including genetics and disease, so body mass index is not specific to nutritional status. The above are what I wanted to understand before I made the purchase and fortunately this book clearly in the most simple terms gave good insight into these issues thereby assisting me to have a good stepping stone to proffering solutions to diverse nutritional assessment problems.

1 of 1 people found the following review helpful.
Like reading it
By Yenna
This is a very good book for people in nutrition field especially those who would like to do some nutritional assessment.

0 of 0 people found the following review helpful.
Great but costly for 1990 publication
By JPS
Green Hardcover (1990 publication):
A fantastic book; both technical and well referenced. I acquired this book years ago from during my graduate studies, and came to Amazon looking for an updated version. Found the green hardcover (1990) and the orange hardcover (2005) published versions. The 1990 version makes it difficult for me to suggest it is stil worth the price at ~$125. Get it used...and save a hundred dollars. The 2005 revision is less money; may entertain the purchase to compare.

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Jumat, 23 November 2012

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  • Sales Rank: #7176254 in Books
  • Published on: 1985-07
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 268 pages

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0 of 0 people found the following review helpful.
Not for the garage canner
By Kevin N
I was interested in canning as a method for food preservation and wanted to learn more about sealing cans. The sealing equipment is very expensive and I wondered why. Well, this book starts with metallergy. It is a bit vague and general about the industry. Still, I learned a lot.

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  • Published on: 1994
  • Binding: Paperback

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Myofascial Massage (Lww Massage Therapy & Bodywork Educational), by Marian Wolfe Dixon

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Myofascial Massage (Lww Massage Therapy & Bodywork Educational), by Marian Wolfe Dixon

This invaluable resource will help practitioners and students sort out differences and similarities between popular myofascial styles. Early chapters offer a solid review of anatomy and physiology as they relate to myofascial massage. Subsequent chapters focus on specific direct and indirect techniques and adjunctive self-care recommendations for clients, including the neuromuscular approach, hatha yoga and exercise to support myofascial massage, and the craniosacral approach. Readers will learn the proper procedure for each myofascial technique and understand how to integrate myofascial massage into bodywork practice. Whether you're looking to broaden your perspective of massage or find the myofascial approach and technique that best suits you and your client, Myofascial Massage is sure to help.

  • Sales Rank: #1753530 in eBooks
  • Published on: 2012-08-12
  • Released on: 2012-08-12
  • Format: Kindle eBook

Most helpful customer reviews

6 of 6 people found the following review helpful.
Lots of filler
By matcom
I am a Massage Therapy Instructor, needing a book to support a class on myofascial release. I expected a book full of myofascial technique that could be applied in practice immediately. I was disappointed. I should have looked at the chapter of contents:
1) Introduction (including a lot of "what we are about to tell you")
2) Anatomy of Muscle Tissue (12 pages)
3) Anatomy of Connective Tissue (14 pages)
4) Anatomy of Nerve Tissue (18 pages)
5) Neuromusculr Approach - Trigger Point, Draping, Muscle Energy Techniques
6) Direct Connective Tissue Approach - some relevant information here
7) Hatha Yoga to support Direct Methods
8) Indirect Connective Tissue Approach - more relevant information here
9) Exercises to Supplement Indirect Methods
10)Craniosacral Approach - summary of Upledger's method of CST
11)Putting it all together 13 pages

Total 217 pages. Many of them have the exact same text on multiple pages. Illustrations are duplicated.
There is some good information on guiding principles and a few interesting tidbits about fascia. The book does a good job of describing what fascia is, but contains little "meat". The author gives passing mention on John Barnes Myofascial Release and compares it with Upledger's CST. I'm not sure the author really has a full grasp of Barnes' techniques. No doubt CST works with the fascia of the dura & membranes, but I would not buy a Myofascial book to learn Cranial. The duplicated information on draping and positioning is insulting to an advanced therapist. It has a good discussion of Emotional Release and how it can be triggered with myofascial work.

Summary: I found maybe 2-5 pages of good information on myofascial release, but very little real techniques to practice.
There is also some good introductory information on other topics that don't really belong in this book such as trigger point and CranioSacrial. In short, the book would be much improved by eliminating redundant material, expand the chapters on Direct & Indirect approach with some specific practical exercises. Summarize or eliminate the other chapters.

2 of 2 people found the following review helpful.
Some good information, but a lot I already knew.
By Hollie
This book was required for my Massage Therapy course. Our teacher only referenced it a few times when talking about some Myofascial stretches. What he taught us from the book were things that I didn't already know. However, I'd say 80% of the book is basic information that comes from a 1st semester of a Massage Therapy program.

0 of 0 people found the following review helpful.
PROVIDES A COMPREHENSIVE REVIEW OF THE FIELD OF BODYWORK
By Dean
As a Bodyworker with 20 years experience, I enjoyed reading this book. I found it to be helpful and informative.

For a more detailed description, please see my comments to the posting of another reviewer.

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Rabu, 07 November 2012

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  • Sales Rank: #8465995 in Books
  • Binding: Paperback

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Selasa, 06 November 2012

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The Advertising Concept Book: Think Now, Design Later (Third), by Pete Barry

The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition

In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.

Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns―in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition―also reinforce the book’s core lesson: that a great idea will last forever.

450+ Illustrations

  • Sales Rank: #50414 in Books
  • Published on: 2016-07-26
  • Released on: 2016-07-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 1.30" w x 8.00" l, .0 pounds
  • Binding: Paperback
  • 296 pages

Review
You won’t find this much content and design analysis and detail in one volume anywhere else. . . . Each page is a visual treat. — CM/Content Marketing Institute

From the Publisher
An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.

About the Author
Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition.

Most helpful customer reviews

34 of 38 people found the following review helpful.
Looks great
By Book Lover
The point of this book is that the concept is king. Focus on great ideas, and only then should you focus on crafting them with whatever tools you need - PhotoShop, InDesign, and so on. To illustrate (excuse the pun) the point, every single ad in the book has been done as a pencil sketch (or comp, or scamp, or rough, depending on your preferred terminology). These sketches alone are beautifully done. They cover many of the most famous ads of all time, and they do make their point well: the great ideas shine through.

The book is broken up into expected sections: Print, TV, Taglines, Strategy and Ideas, Integrated, and so on. There is detailed coverage of different types of strategy, a series of `tools' to help generate ideas, and lots and lots of examples - including some (often very good) from Barry's own students. The author makes some very good distinctions. For example, many advertising teachers insist that students avoid puns. Barry draws the distinction between various types of headline that use bad puns and other headlines - many of them classic ads - that use strong double-meanings. As I think George Felton says in his great book (Advertising: Concept and Copy), "It's got to cut both ways" - in other words, both meanings need to work. Anyway, it's a worthwhile discussion.

Barry clearly has a lot of experience both in agencies and in teaching. Sometimes he over-explains the point, but I actually don't mind this because at least it means it's well understood.

There's a lot that you'd find in other good advertising books, like "Hey Whipple" and "Advertising: Concept and Copy" but there's enough new material to make it worth adding to your library. I've been getting an enormous amount from it already.

10 of 10 people found the following review helpful.
A must for any ad student
By Fitz
This covers it all, in a way I've never seen before. As a graduate of one of the world's best graduate programs for advertising, I couldn't help but notice a good piece of my education could have been skipped if I'd read this earlier. It's my bible; I still reference it though I work at a top agency in NYC. Gold.

8 of 8 people found the following review helpful.
So much to learn
By Esther
This the the advertising bible. If all advertising followed what is written in this book, it would be a better place with less "IN YOUR FACE" advertising. It would create a world of more thought provoking and relationship based branding influence.

It reminds you that advertising starts at the concept and is an art that you have to slowly build and perfect.
Thank you Pete, I see my job in a different light.

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Minggu, 04 November 2012

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For courses in College Algebra.

Show students that our world is profoundly mathematical

Bob Blitzer continues to inspire students with his engaging approach to mathematics, making this beloved series the #1 in the market year after year. Blitzer draws on his unique background in mathematics and behavioral science to present a wide range of vivid applications in real-life situations. Students of all majors stay engaged because Blitzer uses pop-culture and up-to-date references to connect math to students’ lives, showing that our world is profoundly mathematical.

With the new edition, Blitzer takes student engagement with the mathematical world to a whole new level drawing from applications across all fields as well as topics that are of interest to any college student (e.g., student loan debt, grade inflation, sleep hours of college students). Applications are also brought to life online in a new, assignable video series that explore the entertaining and mathematical Blitzer Bonus boxes. The new edition also aims to help more students to succeed in the course with just-in-time support in the text--such as Brief Review of prerequisite topics, Achieving Success boxes, and Retain the Concepts exercises--as well as support within MyLab™ Math such as new concept-level videos, assignable tools to enhance visualization, and more.


Also available with MyLab�Math.

MyLab™Math is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them absorb course material and understand difficult concepts. The new edition continues to expand the comprehensive auto-graded exercise options. In addition, MyLab Math includes new options designed to help students of all levels and majors to stay engaged and succeed in the course.

Note: You are purchasing a standalone product; MyLab�does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab, search for:

0134453263 / 9780134453262 College Algebra Plus MyLab Math with Pearson eText -- Access Card Package, 7/e


Package consists of:

  • 013446916X / 9780134469164 College Algebra
  • 0321431308 / 9780321431301 MyLab Math -- Glue-in Access Card
  • 0321654064 / 9780321654069 MyLab Math Inside StarSticker

  • Sales Rank: #237037 in Books
  • Published on: 2017-01-11
  • Original language: English
  • Dimensions: 10.90" h x 1.40" w x 8.60" l,
  • Binding: Hardcover
  • 960 pages

About the Author

Bob Blitzer is a native of Manhattan and received a Bachelor of Arts degree with dual majors in mathematics and psychology (minor: English literature) from the City College of New York. His unusual combination of academic interests led him toward a Master of Arts in mathematics from the University of Miami and a doctorate in behavioral sciences from Nova University. Bob’s love for teaching mathematics was nourished for nearly 30 years at Miami Dade College, where he received numerous teaching awards, including Innovator of the Year from the League for Innovations in the Community College and an endowed chair based on excellence in the classroom. In addition to College Algebra, Bob has written textbooks covering developmental mathematics, introductory algebra, intermediate algebra, trigonometry, algebra and trigonometry, precalculus, and liberal arts mathematics, all published by Pearson. When not secluded in his Northern California writer’s cabin, Bob can be found hiking the beaches and trails of Point Reyes National Seashore and tending to the chores required by his beloved entourage of horses, chickens, and irritable roosters.

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0 of 0 people found the following review helpful.
EXCELLENT PRODUCT & CUSTOMER SERVICE
By Lawrence S.
EXCELLENT PRODUCT & CUSTOMER SERVICE

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Sabtu, 03 November 2012

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Radical Remission: Surviving Cancer Against All Odds, by Kelly A., PhD Turner

In her�New York Times�bestseller, Radical Remission: Surviving Cancer Against All Odds, Dr. Kelly A. Turner, founder of the Radical Remission Project, uncovers nine factors that can lead to a spontaneous remission from cancer—even after conventional medicine has failed.

While getting her Ph.D. at the University of California, Berkley, Dr. Turner, a researcher, lecturer, and counselor in integrative oncology, was shocked to discover that no one was studying episodes of radical (or unexpected) remission—when people recover against all odds without the help of conventional medicine, or after conventional medicine has failed.� She was so fascinated by this kind of remission that she embarked on a ten month trip around the world, traveling to ten different countries to interview fifty holistic healers and twenty radical�remission cancer survivors about their healing practices and techniques.�Her research continued by interviewing over 100 Radical Remission survivors and studying over 1000 of these cases.� Her evidence presents nine common themes that she believes may help even terminal patients turn their lives around.

  • Sales Rank: #6582 in Books
  • Published on: 2015-09-15
  • Released on: 2015-09-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .76" w x 5.31" l, .65 pounds
  • Binding: Paperback
  • 336 pages

Review
An important book for all cancer patients. Radical Remission is filled with hope, science and possibilities. (Kris Carr, New York Times bestselling author)

Never before has anyone with Dr. Turner’s credentials dared to research the million dollar question: why do some patients get better from seemingly “incurable” illnesses? Dr. Turner has uncovered the holy grail those who want to optimize their chances for cure have been seeking. Bravo, Dr. Turner! (Lissa Rankin, MD, New York Times bestselling author of Mind Over Medicine & host of the National Public Television special Heal Yourself: Mind Over Medicine)

This book is filled with important information for everyone, whether struggling with cancer or not. She is giving the world a gift at such an important time as so many are feeling like they can’t take their lives into their own hands. Kelly empowers us all to do exactly that. (Colleen Saidman, cofounder and codirector of Yoga Shanti)

Kelly Turner delivers the message people addressing cancer -- or seeking to prevent it -- need to hear. Turner’s book gives you the support you need -- from science, tradition, and common sense -- to make powerful lifestyle changes that will tip the scales in your favor. (Pamela Miles)

“Radical Remission is a treasure trove of BIG TRUTH about the incredible healing power available to each and every one of us!” (Christiane Northrup, M.D., ob/gyn physician and author of the ,New York Times bestsellers Women's Bodies, Women's Wisdom and The Wisdom of Menopause)

“Radical Remission shows how we can shift the odds of remission in our favor. What I like most about this book is balance. Turner does not ask anyone to abandon conventional therapy, but instructs us on how to add healing factors that are often overlooked.” (Larry Dossey, MD, author of One Mind: How Our Individual Mind Is Part of a Greater Consciousness and Why It Matters)

Radical Remission is a personal and deeply moving exploration of the power of the human spirit and innate wisdom of the body to overcome catastrophic illness. Persons with cancer and their families and friends will find it especially helpful. (Andrew Weil, M.D.)

Kelly Turner is studying phenomena that is the very research and story sharing that will step us forward into solving the cancer plague. Kelly Turner writes as an accomplished scientist and as a compassionate human being to inspire us to question deeply the roots of our illnesses. (Rodney Yee, author of Moving Toward Balance)

From the Back Cover

Discover the nine keys that can unlock your pathway to dramatic healing.

Kelly Turner, Ph.D., a researcher and psychotherapist who specializes in integrative oncology, gives the reader the results of her research on over a thousand cases of Radical Remission—people who have defied a serious or even terminal cancer diagnosis with a complete reversal of the disease. The results of this study, which focused on seventy-five factors, include astounding insights of the nine key factors that Dr. Turner found among nearly every Radical Remission survivor she has studied and an explanation of how the reader can put these practices to work in his or her own life.

Every chapter of Radical Remission includes dramatic stories of survivors' journeys back to wellness. The realization that the possibilities for healing are more abundant than we had previously known gives people concrete ways to defy the overwhelming prognosis of terminal cancer. This is a book for those who are in the midst of receiving conventional cancer treatment, who are looking for other options because that treatment has done all that it can, or who seemingly have no options left but still feel that the future holds the possibility of hope.

Kelly Turner's Radical Remission shows that it is possible to triumph over cancer, even in situations that seem hopeless. Encompassing diet, stress, emotions, spirituality, and other factors that profoundly affect our health and well-being, Turner's discussion of how our choices can cause the seemingly miraculous to happen will open your eyes to what is possible when it comes to lasting healing.

About the Author

Dr. Kelly A. Turner is a researcher, lecturer, and consultant in the field of integrative oncology. Her specialized research focus is the Radical Remission of cancer, which is a remission that occurs either in the absence of conventional medicine or after conventional medicine has failed. Dr. Turner has a B.A. from Harvard University and a Ph.D. from the University of California, Berkeley.

Most helpful customer reviews

299 of 306 people found the following review helpful.
A very important book and a very important mission
By Kelley Eidem, author of The Doctor Who Cures Cancer
As the author of the book "The Doctor Who Cures Cancer," I believe "Radical Remissions is a big step forward towards creating critical mass.

Turner points out in her book that not one doctor she asked who had personally witnessed a Radical Remission had tried to publish the case as a classic case study. She also points out that there are over 1,000 reports of "spontaneous remissions" that have been reported in the medical literature, but that they weren't being pursued by researchers as to the commonalities among them. Turner has done that!

She asked the right questions, "Why did each of these people experience a spontaneous remission? What it spontaneous or was it something they did?" She found out that their remissions were due to something they did.

Turner also highlights how it is by focusing on the anomalies that new discoveries are made. Whether it be Dr. Revici's discoveries, the discovery of penicillin, etc, it is almost always in the exceptional case where the discovery is made.

The book then goes forth to expand on the 9 biggest commonalities that she uncovered so that cancer patients can try them for themselves.

Turner continues to collect more cases to help verify her findings. In her book, she calls her findings a hypothesis. She wants to see more attention devoted to her data to confirm and expand her findings.

We can be sure that the cancer industry will close ranks and not follow through on Turner's goal just as they have for the past 100 years. But the book and her continued mission is a GIGANTIC step towards greater awareness about the real ways to cure cancer.

149 of 161 people found the following review helpful.
A DEFINITE READ FOR THOSE GOING THROUGH CANCER
By Shannon Raucci
I was diagnosed at 39 with stage IV, ER/PR+, HER2/neu - breast cancer which was found through a bone biopsy of my T5 vertebra. Though I did some western medicine treatments (lumpectomy, radiation to T5, complete hysterectomy, drug to strengthen my bones, and antihormone therapy, I also incorportated a lot of natural means to my healing. I am happy to say I have been in complete remission since May 2013! When I started reading this book, I was amazed at the 9 common things radical remssion survivors were doing because I was, and still am, doing the SAME things! This is a must read for anyone touched by cancer because we don't have to stay narrow minded to western medicine and endure all of the damage and side effects that go along with western treatment. I appreciate Dr. Turner for her research and this book because now those of us that are doing things against the "norm" are being heard and there is proof that you can fight cancer without chemotherapy and/or surgery or you can adopt other ways with minimal western treatment as I did.

30 of 32 people found the following review helpful.
encouagement for all
By Dr. Steve Dudley
As a physician, I was awestruck by this courageous scientific author's willingness to foray into an area that defies classical scientific mathematical scrutiny. These examples will be met with some derision from the medical community, fearful that it will send their patients scrambling for unconventional treatments. Yet what I agree with most is that there is no one treatment for a cancer. Multiple factors must be addressed to overcome this disorder. This book confirms what my 30 year career in oncology has taught me: that to emerge from or to resist the development of a cancerous state, it requires a mind, body, spirit approach. Bravo to the author.

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Jumat, 02 November 2012

[I479.Ebook] PDF Ebook Lean Startup For Sales: What Your CEO Won't Tell You, by Adam Metz

PDF Ebook Lean Startup For Sales: What Your CEO Won't Tell You, by Adam Metz

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Lean Startup For Sales: What Your CEO Won't Tell You, by Adam Metz

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Lean Startup For Sales: What Your CEO Won't Tell You, by Adam Metz

If you’ve ever struggled to get your first 100 customers, or even your first 10 customers, this book is for you!

Best selling author of The Social Customer (Amazon Internet Marketing #1) Adam Metz, walks you through his lean sales process based on the lean startup methodology developed by entrepreneur and investor, Eric Ries.

Businesses die when sales teams can not align their sales cycle with the prospective customers buying cycle. For 90% of early stage companies, this is the end of the line, every year.

After spending nearly a decade working with some of the worlds most successful companies, Evernote, Successfactors, UberConference, and 100’s of others, Adam has developed a sales methodology aimed at aligning early stage companies sales process with the buying cycles of early adopters, the 10-20 “marquee” customers that drive the direction of companies towards eventual growth.

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  • Sales Rank: #1337686 in eBooks
  • Published on: 2014-08-25
  • Released on: 2014-08-25
  • Format: Kindle eBook

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